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Roanoke Hosting GearJunkie.com Treasure Hunt

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From: Justin Gural

June 11, 2010

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Roanoke Hosting GearJunkie.com Treasure HuntPhoto: GearJunkie.com
Originally named Big Lick due to a large salt outcropping that attracted wildlife, the name Roanoke is said to have originated from an Algonquian word for "money".

Roanoke Hosting GearJunkie.com Treasure HuntPhoto: Wiki / Aneta Kaluzna
Fast forward to July 11, 2010, we're proposing a new nickname for Roanoke that stays true to the translation: Big Booty. Not referring to hindquarters, mind you, but as a result of the $40,000 in outdoor gear that will be given away to an estimated 300 participants during GearJunkie.com's Treasure Hunt.

The event will essentially be an adventure race or off-trail orienteering race, with flags hidden in the wilderness and participants earn points for each flag found.

At the end, they can cash in at "gear central" to claim booty from dozens of outdoors companies.

Full information on the event is here, via Gear Junkie.

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